London, 18th February 2010 – ACE European Group (ACE) has announced the appointment of Chris Price to the newly created role of Regional Director of Travel Insurance for the EMEA (Europe, Middle East and Africa) region.

In this new role, Chris will work with ACE’s travel teams across EMEA to provide strategic direction in order to grow the company’s travel insurance business through a number of distribution channels including brokers, partnerships, banks/institutions and online.

Chris brings significant travel insurance experience to ACE, having worked in the industry since 1990. He joins from RBS (Royal Bank of Scotland) where he was Head of Travel and Animal Health insurance, working across the company’s well known UK direct brands including Direct Line and Churchill, as well as a number of its partnership brands. He will report to Andy Hollenberg, Senior Vice President, Accident & Health/Personal Lines/Life.

Comments Chris: “ACE already has significant experience in the travel insurance market with a diverse portfolio and technical underwriting expertise. I am looking forward to building on its existing success.”

Commenting on the appointment, Andy Hollenberg, said: “Chris’ appointment presents an exciting opportunity for our travel business. We believe this sector offers significant growth potential and Chris’ experience will be highly beneficial both to our travel team and to our travel insurance clients. We are delighted to welcome him to ACE.”

ENDS

Celebrating 25 years of insuring progress, the ACE Group is a global leader in insurance and reinsurance serving a diverse group of clients. Headed by ACE Limited (NYSE:ACE), the ACE Group conducts its business on a worldwide basis with operating subsidiaries in more than 50 countries. Additional information can be found at: www.acelimited.com

Media Contact: Ian Barrett

Concise Public Relations
+44 (0)20 7100 3960
alex@concisepr.com

Katie Weeks
ACE Communications Manager
+44 (0)207 173 7585
katie.weeks@acegroup.com

t: 020 7100 3960
e: info@concisepr.com

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